Janus Henderson Investors Marketing Manager (Digital & Content) in United States
Why work for us?
Janus Henderson is a leading global active asset manager. We exist to help our clients achieve their long-term financial goals. Our team exemplifies our values of putting clients first, acting like owners and succeeding as a team. Our culture is high-energy, collaborative, and forward-thinking with opportunities to grow in an exciting career. We invite you to consider joining our dynamic, global team!
Our culture is the foundation for how we interact with clients and one another as part of our unique, people-focused work environment. We support a flexible hybrid working model that allows teams to build a strong and positive culture by inspiring innovation and increasing collaboration. Currently our hybrid working model allows employees to work 3 or more days in office and the remaining time remotely.
Employees and Managers will discuss and determine what schedule works best for them and the team, with additional flexibility available based on the role, business needs, and individual circumstances. JHI Workplace Practices is subject to change as the future of work within our organization evolves.
Reporting to the Head of Marketing, Australia, you will be responsible for marketing collateral and content production, as well as driving digital marketing strategy and execution for the business. In this role, you will:
Manage the digital marketing strategy and digital delivery pipeline for Australia, across all channels (including institutional, intermediary and retail) and platforms (web, social, HTML email, video etc).
Develop, maintain and implement an effective content plan to promote Janus Henderson’s investment capabilities for Australian-based investment desks, including management of third-party content vendor relationship and liaison with global content colleagues to ensure alignment with, and leverage of, global content.
Deliver an ongoing program of marketing collateral, content and investment insights, comprising written form, podcast and video format, including the production of all materials and deployment to web. As part of this you will monitor and report results to gauge effectiveness, and regularly review ways to increase success.
Support the intermediary, institutional and direct sales efforts through the ongoing delivery of HTML email communications framework.
Provide product marketing support to the Australian-based investment desks, including message refinement, new marketing collateral development and manage recurring collateral updates.
Drive social media for the APAC region, in conjunction with marketing colleagues in North and South-East Asia, including development of organic and paid social media content and posts (including imagery) and act as key liaison point with global social media team.
Drive adoption of the Salesforce platform in Australia (including Pardot and associated platforms), through the development of client segmentation and tiering, client journey mapping and personalisation.
Safeguard the strong risk culture of the team by ensuring all marketing materials adhere to global brand guidelines and standards and are approved through agreed compliance processes.
Build strong working relationships with Marketing and Distribution colleagues globally to leverage best practices and continue to improve outcomes from activity, and
Carry out additional duties as assigned.
What to expect when you join our firm
Hybrid working and reasonable accommodations
Paid volunteer time to step away from your desk and into the community
Support to grow through professional development courses, qualification reimbursement and more
All-inclusive approach to Diversity, Equity and Inclusion
Parental leave benefits
Complimentary subscription to Headspace – the mindfulness app
Corporate membership to ClassPass and other health and well-being benefits
All employee events including networking opportunities and social activities
Must have skills
Diploma or Degree in Marketing, Business, Communications or a related field
4+ years’ marketing experience, with prior financial services marketing a must-have
Previous experience working in multiple digital platforms including web, HTML email and/or social
Strong copywriting skills
High attention to detail and strong levels of numeracy
Excellent interpersonal skills, both written and verbal
Understanding of the Australian financial services marketplace and its component parts, including most major asset classes.
Nice to have skills
Prior financial services marketing experience within asset management / investment management marketing (or a supporting agency) preferred
Consistent track record in working with colleagues across different geographic regions and time zones.
Excellent organisational and time management skills, with the ability to work to tight timelines and manage multiple priorities simultaneously, and
Consistent record to think and act proactively, to work independently and a desire to work as part of a small team towards common organisational goals, and
Ability to act as the voice of client within the organization and a demonstrated focus on client needs.
Potential for growth
Leadership development programs
Career development services
Continuing education courses
You will be expected to understand the regulatory obligations of the firm, and abide by the regulated entity requirements and JHI policies applicable for your role
Janus Henderson (including its subsidiaries) will not maintain existing or sponsor new industry registrations or licenses where not supported by an employee’s job functions (as determined by Janus Henderson at its sole discretion).
All applicants must be willing to comply with the provisions of Janus Henderson Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities. Applicants’ past political contributions or activity may impact applicants’ eligibility for this position. Janus Henderson is an equal opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. All applications are subject to background checks.