Janus Henderson Investors Marketing Automation Specialist in Denver, Colorado
Janus Henderson Global Investors is a leading independent global asset manager, dedicated to delivering the best outcomes for clients through a broad range of actively managed funds.
We provide our institutional, retail and high net-worth individuals with access to skilled investment professionals representing a broad range of asset classes including, equities, fixed income, multi asset and alternatives.
We are a team of independent thinkers who work tirelessly to help our clients achieve their goals – and we do it by fostering an energetic and collaborative culture that ensures our people love the place they work.
Headquartered in London, Janus Henderson is a truly global asset manager with a diverse geographic footprint, managing assets from 27 offices globally and employing more than 2,000 staff.
Overview of the Role
You are passionate about data-driven email marketing and its impact on the customer experience. You understand the sales process to ensure email programs are aligned to drive client engagement and accelerate the client journey. You are a Pardot and Salesforce.com power user and have created custom reports to track activities through the full sales funnel. You also have a passion for establishing scalable processes that ensure best practices in campaign and lead management.
You thrive in a collaborative environment, are a stickler for details, enjoy utilizing technology to lead change and have a can-do attitude on any job no matter the size.
Duties and Responsibilities
Day-to-day management of Pardot including: multi-touch trigger campaigns, creating and designing email templates, reporting and inbound/outbound notifications for sales and marketing
Execute email marketing campaigns, analytics/performance tracking, A/B testing, list segmentation and management
Create and run segmented lists based on client personas, digital behavior and demographic data. Utilize information to construct informed email marketing campaigns.
Recommend, create and handle lead scoring categories according to business goals and in alignment with distribution
Manage the North America Intermediary Pardot Preference Center and overall subscription strategy
Build Pardot and Salesforce reports and dashboards to provide visibility into marketing campaign results, measure effectiveness and make recommendations for improvement
Partner with the Marketing Technology Team to evaluate new technologies and add-on applications to improve Pardot performance
Maintain best practices for Marketing Automation Platforms, including naming conventions, list management, lead flow, completion actions, owners, etc.
Create standardized templates and other assets for ease of campaign management
Perform ongoing best practice and industry research to identify new alternatives or solutions to existing processes
Carry out additional duties as assigned
Technical Skills and Qualifications
3+ years admin experience with Pardot
3+ years’ experience with Salesforce
Proficient in Microsoft Excel
Email copywriting and design skills
Authority in creating multi-channel campaigns
Working knowledge of HTML/CSS
Detail-oriented with strong organizational and project management skills
Demonstrated analytical and problem-solving skills
Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy
Knowledge of Dreamweaver and Atom, preferred
Basic knowledge of Photoshop and InDesign, preferred
Ongoing competence in the role to be assessed by:
Annual Performance Appraisal
Completion of all assigned Compliance training
Annual Attestation (Knowledge and Competence in-scope roles only)Working Environment/Physical Activities
Overtime may be required on short notice and may include evening, weekend, holiday hours
Typical office environment with telephone, copier, fax machine, calculator
PC usage up to 90% of the time
Janus Henderson Investors (including its subsidiaries) will not maintain existing or sponsor new industry registrations or licenses where not supported by an employee’s job functions (as determined by Janus Henderson Investors at its sole discretion).
All applicants must be willing to comply with the provisions of Janus Henderson Investors' Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities. Applicants’ past political contributions or activity may impact applicants’ eligibility for this position. Janus Henderson Investors is an equal opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. All applications are subject to background checks.