Janus Henderson Investors ETF Product Marketing Director in Darien, Connecticut
Janus Henderson Global Investors is a leading independent global asset manager, dedicated to delivering the best outcomes for clients through a broad range of actively managed funds.
We provide our institutional, retail and high net-worth individuals with access to skilled investment professionals representing a broad range of asset classes including, equities, fixed income, multi asset and alternatives.
We are a team of independent thinkers who work tirelessly to help our clients achieve their goals – and we do it by fostering an energetic and collaborative culture that ensures our people love the place they work.
Headquartered in London, Janus Henderson is a truly global asset manager with a diverse geographic footprint, managing assets from 27 offices globally and employing more than 2,000 staff.
Overview of the Role
We are looking for a strong Marketing Director with experience in financial services/asset management, specifically in Exchange Traded Products, Indexes, and/or Quantitative Investment Strategies. This position will own the development and execution of product marketing strategies and content creation for ETFs, ETNs and indices by partnering with both the ETP team in Darien, CT and the Marketing teams in Denver. Working in a highly collaborative fashion, you will interact closely with the ETP team, other parts of Investments, Marketing and Distribution to create compelling product stories. Our ideal candidate is someone who thrives in a dynamic and fast-paced culture, has a thorough understanding of the ETP market and investment products in general, as well as classic marketing matters such as brand, promotion brand and distribution channels. The successful candidate will be able to take broad direction, and then formulate and execute on specific marketing tactics drawing on expertise and resources across the firm. While experience in owned, earned, and paid marketing is all relevant, owned content is the focus of the role, and the ability to creatively take complex investment concepts and distill them into clear and simple content is the priority. The candidate could work out of either Denver, CO or Darien, CT, but will have to spend meaningful time in both locations.
Duties and Responsibilities
Develop and execute on marketing strategy for Janus Henderson Exchange Traded Products, included ETFs, ETNs and Indices
Partner with ETP leadership and product specialists to create compelling vehicle capability and product stories for each range of ETPs
Create and oversee production of new product marketing content (e.g. webpages, sales aids, videos, product brochures); Collaborate closely with ETP leadership and product specialists, distribution, design, compliance and channel marketing to produce high quality and effective marketing materials
Partner with channel marketing to create distribution strategy for product content including email, web, print, etc.
Own consistency of messaging and data reporting across product marketing materials, performance communications and webpages
Partner with ETP leadership to manage and prioritize budget across both product type (ETF, ETN, Index) and delivery mechanisms (webinars, advertising, conferences, etc.)
Partner with web team to enhance/maximize digital marketing and digital client experience, including custom interactive tools
Partner with and manage external vendors for projects including web development
Partner with ETP leadership and product specialists to educate marketing and sales about campaigns, programs, advertising, tactics, etc. that are being launched or in market (via email, web, conference calls and in person training sessions) to ensure alignment and successful execution
Research and understand competitors to enhance knowledge and incorporate industry best practices into our strategy and materials
Carry out additional duties as assigned
Technical Skills and Qualifications
Exchange Traded marketplace, investment product knowledge and story-building expertise required
Ability to conceive, direct and execute innovative strategic projects from start to finish
Excellent interpersonal and customer service skills with ability to work across all levels of the organization
Strong understanding of the investment products marketplace and distribution process, including in-depth knowledge of how products are priced, packaged, and positioned across varying channels
Ability to manage and prioritize multiple projects simultaneously
Strong understanding of and ability to interpret and chart financial data
Thorough understanding of industry compliance requirements
Strong computer skills, including Microsoft Office suite
Excellent verbal and written communications skills
Five years marketing experience within the financial services industry or equivalent required, with at least two years’ experience specific to related products
Intermediary or institutional experience preferred
Previous experience that includes direct contact with sales force and in-depth knowledge of the sales process preferred
Bachelor’s degree required
Industry specific certificates or licenses preferred
• Typical office environment with PC, telephone, copier, fax machine, etc.
• Meaningful travel will be required between locations
Ongoing competence in the role to be assessed by:
Annual Performance Appraisal
Completion of all assigned Compliance training
Annual Attestation (Knowledge and Competence in-scope roles only)Compliance RequirementsAt a minimum the role will require you to:
Place the interest of Janus Henderson’s Clients first and always act in accordance with TCF (Treating Customers Fairly) principles
Understand and follow laws and regulations applicable for your role, seeking the help of your supervising manager or Compliance if you would like further explanation or direction regarding this
Understand and abide by all Janus Henderson policies applicable to your role, and ask for the support/guidance of the policy owner if you are unsure at any time
You are ultimately accountable for your actions and responsible for seeking further information on any or all of the above as necessary.
Janus Henderson (including its subsidiaries) will not maintain existing or sponsor new industry registrations or licenses where not supported by an employee’s job functions (as setby Janus Henderson at its sole discretion).
You should be willing to adhere to the provisions of Janus Henderson's Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities. Applicants’ past political contributions or activity may impact applicants’ eligibility for this position.
We are an equal opportunity / Affirmative Action employer . All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Janus Henderson Investors (including its subsidiaries) will not maintain existing or sponsor new industry registrations or licenses where not supported by an employee’s job functions (as determined by Janus Henderson Investors at its sole discretion).
All applicants must be willing to comply with the provisions of Janus Henderson Investors' Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities. Applicants’ past political contributions or activity may impact applicants’ eligibility for this position. Janus Henderson Investors is an equal opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. All applications are subject to background checks.